In Pre production, we aimed to prioritize storytelling over a direct focus on the product itself. We began by identifying the core emotional journey we wanted to convey, envisioning relatable characters and situations that resonate with our audience. By illustrating a narrative that unfolds naturally, we allowed viewers to connect with the story on a personal level, evoking feelings of nostalgia, joy, or inspiration. The product was woven seamlessly into the storyline, serving as a catalyst for the characters' experiences rather than the central figure. This approach not only engages the audience but also fosters a deeper understanding of the brand's values and how they align with everyday life.